What you should know about website keyword search optimization is that the market is congested. I mean the market is really congested!
Soovle- offers suggested keyword ideas, all in one place, from Google, YouTube, Bing, Yahoo, Amazon and more.
Find quality keywords from multiple sources in one search.
You'll have an advantage over your competition from multiple sources. Use Soovle to tap into multiple sources. Below is a screen shot of a search results:
Jaaxy is my favorite and the one I use the most. It will give you thousands of related keywords and ideas. It's very user friendly and a great resource for content writing ideas. What differentiates Jaaxy and makes it unique is that it gives you the different search results and it gives you valuable data with your search results.
For example, it'll give you what the (QSR) competition score will be for using a particular term or phrase. It also gives you the search volume (AVG) score and the potential monthly traffic flow score. Read More
Competitive feature benefit is the QSR's score indicator.
(AVG) means: Average monthly searches.
(QSR) means: Quoted Search Results.
(KQI) means: Key Quality Indicator.
QSR is the best feature because it'll give you an indication of how many other websites are trying to rank for this exact term. If the number is higher than 100 you should continue your search. When analyzing the QSR indicator, you should prefer your number to always be below 100.
A low score of a 100 or less increases your chances of having a better ranking close to #1. Jaaxy is great as a freemium, however, it has limitations. On the contrary, with a paid subscription it only gets better.
My conclusion: Jaaxy is an awesome content writing tool to have in your arsenal and for around $50/month or less, it’s a great deal.
3. Google Search Console
Find hundreds of “Opportunity Keywords”.
The Google Search Console is not the typical research tool that I would recommend. However, it does have a few good benefits.
Whenever I use the Google Search Console it's to obtain data analysis from the Performance Report. Using this report it will list out the pages on your website that are getting the most clicks from Google and it'll give you the exact keywords that were use.
Here's how to use the Google Search Console. It’s quite simple. Your objective for using this tool is to find Opportunity Keywords. Opportunity Keywords are the words that help you rank high, between numbers 7-21 in Google, for a specific keyword. Now, if you integrate this with your SEO tool you might out rank your competition or at least get a rankings boost.
To demonstrate what I just mentioned above I did a search on “SEO tool” and the query result returned a 6.2 position which is very high.
This score from this query indicates an Opportunity Keyword. Therefore, to optimize my page, my content will be written around the “SEO tool” word. If I add the “SEO Tool” term with my results from the terms from my Google Search Console, my rankings using this term should go up.
My Favorite Advance Analysis Secret Combo: Integrating Google Analytics with Google Search Console.
If you integrate the Google Search Console with your Google Analytics accounts you can get a more in-depth keyword data analysis then you would if you used each tool individually. View my screen shot below.
The Google Search Console may not be use in this fashion by most content writers as a keyword research tool. However, it is our little secret because no other tool will find for you Opportunity Keywords like the Google Search Console.
4. Ahrefs Keywords Explorer
Make smarter keyword decisions.
Ahrefs recently rolled out a new and improved “Keywords Explorer.” And what I like most about Keywords Explorer is this: It gives you SUPER in-depth information on each keyword. Sure, you get the data you’d expect (like search volume).
But you also get a breakdown of the first page competition… and how many searchers actually click on a result. Ahrefs is a tool for the serious content creator. Wouldn't it be great if you knew what it really take to rank on the first page? Don't get me wrong, anyone can subscribe to this company and use this tool.
Understanding Keyword Difficulty Is An Asset
My point is this, if you want an advance tool that will give you concrete directions to rank in Google, use Ahrefs. First, Ahrefs is mostly known for it's backlink analysis. Second, compared to other keyword search tools which gives vague query results, Ahrefs has an awesome keyword research tool feature that's user friendly. Finally, Ahrefs will tell the user exactly how many backlinks he would need to rank on Google's first page! Is that Kool or what? It's a feature all website owners want, but, it's a little known secret. SHHH:)
This Tool Is For Seasoned SEO Pros.
I've saved this one for last, even though it is the most advanced. If you don’t mind a steep learning curve, want lots of advanced functionality and features, and are committed to your craft as an SEO Specialist this is for you.
What makes SECockpit unique is its built-in features which allows the SEO analyst to get a more indepth search result on the trends, what's the organic competition doing and the traffic estimations. SECockpit gives the analyst a Full SEO report! This tool is truly for the SEO expert.
The Functionality Of SECockpit
Starting from your Dashboard you can create projects from sets of keywords you already have or do just a single keyword search.
To start the keyword research process, click on “Start a Keyword Search” in the middle column:
Next, enter your seed keyword in the field marked “Keyword Phrase”:
For the more advance, you can include Google Suggest, Related Searches, and Synonyms words pulled from Google Ads to increase your SEO analysis:
Once you've completed the above steps in the process click the “save and close” button and let the SECockpit do the work:
Once SECockpit is done with the analysis it will present to you your report. The SEO analysis report will show the “Phrase”, the “Monthly Searches” and the “CPC” which are pulled directly from the Google Keyword Phrase. See screen shot below:
Understanding The Other Indicators.
In the column under “Niche” you'll notice the Green Bars. This bar is a single metric that takes into account first page competition, monthly search volume, and commercial intent indicators. To understand what these Green Bars indicates you're looking for the longest bars. Bigger means better keywords. See screen shot below:
Monthly Searches vs Competition
In the window, next to monthly searches, you’ll notice a column of orange bars labeled “Top Results”:
And when you click on a keyword, you get a breakdown of that keyword’s search results. When you click on the keyword the SECockpit will display the metric of the top 10 pages for your competition In each column you will see results for: MozR, the Domain Authority, and the total number of backlinks for that website:
This is a deep SEO keyword analysis tool. For example, if you decided to go back to the keywords indicator page, you can check each box and get results from 20 more columns if so desired. Below is a screen shot:
This is a wonderful tool for deep SEO keyword analysis. If you wanted to you can see a ratio of the keyword’s competition in comparison to its search volume. Also, you can get a comparison of the estimated traffic you’ll get from hitting the top 3 for that keyword. SECockpit has great benefits and is a wonderful tool for SEO research.